About Us

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A Journey Through Our Values

Design and Elegance

Our lights and fittings transcend traditional illumination, embodying a seamless fusion of cutting-edge technology and design. From smart lighting solutions that adapt to your lifestyle to innovative circuit designs enhancing functionality, we stand at the forefront of the evolution in lights and fittings.


Our mission is to create quality, energy-efficient lighting and fitting range that everyone can afford. We’re dedicated to making sustainability accessible, promising to light up lives affordably, one bulb at a time. Join us on this radiant journey, where affordability meets brilliance, and every light tells a story of a brighter, more sustainable future.


Our vision is to pioneer a shift from traditional lighting and fitting to sustainable solutions, crafting an environment-friendly approach. Envisaging a radiant future, we aim to lead in sustainable illumination, brightening spaces and paving the way to a greener world. At the core of our mission lies a commitment to revolutionizing lighting and fittings for a brighter, more sustainable tomorrow

Our Story

The extraordinary success of our company can be attributed to the visionary leadership of Mr. Sheikh M. Saeed, who champions the ethos of “growth through quality, innovation, and market consolidation.” His wealth of experience in marketing, sales, and distribution has been the driving force behind our ability to develop consumer products that not only embody exceptional quality but also offer outstanding “value for money.” This commitment to delivering excellence extends to our latest venture — a groundbreaking line of lights and fitting. Embodying the pinnacle of quality and durability, these lights and fitting stand as a testament to Mr. Saeed’s vision to supply the best and the latest products while promoting energy conservation.

Prime Products has swiftly become a household name across Pakistan, particularly in the realm of LED products, renowned for their unparalleled quality and durability. Despite entering the market relatively recently, our presence has ignited a significant impact, setting the market ablaze. Today, we proudly stand at the pinnacle of the LED lights market in Pakistan, buoyed by the steadfast support of thousands of delighted customers. Our journey has been defined by a commitment to excellence, earning us not just a market presence but a position of trust and satisfaction among discerning buyers.

Crafting Brilliance illuminating Lives

" Where Every Connection Tells a Tale of Our Commitment to You "

Dedicated to Excellence

Embark on a journey of dedication with us, where every aspect is meticulously crafted. Welcome to “Dedicated to Excellence,” a commitment that goes beyond delivering outstanding products and top-tier customer service—it’s a promise to infuse your experience with a human touch. We prioritize your safety and security, ensuring that each electrical accessory is not just functional but also a work of captivating design, reflecting our boundless creativity. In the ever-changing and competitive market, we anticipate your future needs, aiming to create products that not only serve a purpose but also become an artistic addition to the beauty of your space. “Dedicated to Excellence” is not just a commitment; it’s an invitation to join us in the pursuit of exceptional, human-centered electrical solutions. Together, let’s illuminate spaces and lives, one meticulously crafted product at a time.

Your Quality Journey Begins Here

Explore Excellence Beyond Ordinary. Crafted with the finest materials, our products are a friendly promise of quality. Each item testifies to our dedication, ensuring your satisfaction. Welcome to a world where quality is a journey we share.


Our commitment to innovation drives us to constantly evolve our production methods, ensuring the highest standards of professional expertise.


We steadfastly uphold strong moral and ethical principles, ensuring consistency in our actions. This commitment to integrity is the bedrock of our approach, leading to heightened customer satisfaction.


As responsible members of society, we are dedicated to providing environmentally friendly energy products. Our commitment lies in offering solutions that not only meet individual needs but also alleviate the burden on the overall energy crisis.


We are dealing with wide variety of products which are broadly categorized in following

Switches & Sockets

Circuit Brakers

Led Lights

Respected Patrons